Pat Perdue's Blog
Safe is the New Sexy
What kind of Customer Experience will your customers be looking for in a post-COVID-19 world? Safety will be high on the list of priorities. So how do you bake that into the experience?
When Retailers Lose Their Relevance
I advise my clients to follow two cardinal rules: Always be relevant, and never be boring. Brands that adhere to that guideline can evolve and grow. Brands that don’t are living on borrowed time.
Podcasting to Elevate Your Brand
Considering a podcast? Join the club. What are some key considerations before you get started? Here are a few that have helped me create memorable, content-rich episodes.
Compelling Brand and Personal Storytelling
From an an executive, to a public speaker, to a wine brand, the most effective of us tell stories to reach the heart of our audience. So what does that mean in an increasingly digital world?
Game of Thrones and the Expectation of Good Storytelling
So why were we all so emotionally invested in the general suckiness of Game of Thrones, Season 8? Below are a few lessons we all can learn from telling a good story poorly.
Customer Experience and Customer Effort
When Customer Experience is a tapestry of disasters, inconvenience, and occasional excellence, it illustrates just how inter-dependent departments are on their peers to get it right.
I broke my blender, and here’s what happened next:
