Podcasting to Elevate Your Brand

For anyone following media and digital storytelling, you’re doubtless aware that podcasting has become a dominant force in communicating brand stories in subtle, captivating ways.   Organizations are beginning to tap into the power of podcasting, both internally for staff, and externally to reach a wider audience.  So if you’re thinking of launching a podcast, here are a few quick tips that have helped me create memorable, content-rich episodes.  

Before You Get Started

Knowing your theme will help drive your conversations, and will help your ideal listeners find you.

Have a plan of what your episodes, thematically, will cover.  If your format is an interview format, what is the overarching theme that will connect all of your conversations?   For my podcasts on Customer Experience and Employee Experience, planning the themes was easy.  But for other podcasts, it can be trickier to identify.  Knowing your theme will help drive your conversations, and will help your ideal listeners find you.

 

Don’t Overly Plan 

When it comes to listen-ability, energy is arguably more important than the actual substance of the conversation. 

By letting the conversation flow smoothly and organically, you as a host will be able to follow your curiosity as you learn more about your guest.  Your listeners will pick up on your genuine sense of interest, and will co-discover your guest right along with you.  Not relying too heavily on a pre-determined agenda will help you tap into your curiosity, delivering both great content, and great energy.

After Your Podcast Recording  

Your interview was magical.  Support that magic with a listening experience that doesn’t distract from the energy you and your guest achieved. 

Edit your recording to reduce the unwanted noise, adjust the sound levels, and make it as easy as possible to listen to.   While this sounds like basic advice, proper editing can be time-consuming which is why it’s so often overlooked.  But your interview was magical.  Support that magic with a listening experience that doesn’t distract from the energy you and your guest achieved. 

While there is a lot more to cover in creating a great podcast, these tips will get you started on the right direction.  And if you would like to learn more, most definitely contact me.  I’m always willing to help another podcaster.

×
×

Cart